GreenEarthAl
01-30-2005, 03:07 PM
THE WEEKLY SPIN, January 19, 2005
---------------------------------------------------------------------
sponsored by the nonprofit Center for Media and Democracy
http://www.prwatch.org
---------------------------------------------------------------------
The Weekly Spin features selected news summaries with links to
further information about media, political spin and propaganda.
It is emailed free each Wednesday to subscribers.
SHARE US WITH A FRIEND (OR FIFTY FRIENDS)
Who do you know who might want to receive Spin of the Week?
Help us grow our subscriber list! Just forward this message to
people you know, encouraging them to sign up at this link:
http://www.prwatch.org/cmd/subscribe_sotd.html
---------------------------------------------------------------------
THIS WEEK'S NEWS
== SPIN OF THE DAY ==
1. Perception Is King
2. More Regime Change?
3. An Insurgency by Any Other Name
4. Inaugural Product Placement
5. Heaping Piles of Food PR
6. Greener on the Other Side
7. Too Much (or Not Enough?) Money Behind the News
8. Beans Means Cash
9. Never Mind the Social Security Numbers
10. Extreme UN Makeover
11. International Image Assistance
12. Feeding Social Insecurities
13. Some of the Facts About Wal-Mart
14. Pennies for Lay's Thoughts
----------------------------------------------------------------------
1. PERCEPTION IS KING
http://news.independent.co.uk/uk/environment/story.jsp?story=601497
Sir David King, the British government's chief scientific adviser,
has been "aggressively targeted by American lobbyists trying to
discredit his view that man-made pollution is behind global
warming." King said, "You have a group of lobbyists, some of whom
are chasing me around the planet. ... And these lobbyists stand up
after I've given an hour's talk and say, 'There are scientists who
disagree with you.' I always say, 'Which bit of science that I've
just presented to you are you challenging?' I don't get an answer."
Myron Ebell, of the Competitive Enterprise Institute and Cooler
Heads Coalition, called King an "alarmist with ridiculous views who
knows nothing about climate change."
SOURCE: The Independent, January 17, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3198
2. MORE REGIME CHANGE?
http://news.ft.com/cms/s/90ab5f5a-68e4-11d9-9183-00000e2511c8.html
With "regime change" in Iran receiving renewed attention in
Congress, "new exiled Iranian opposition groups backed by some of
Washington's neoconservatives are springing up in the hope of seeing
large doses of U.S. funding," reports the Financial Times. One such
group, the Alliance for Democracy in Iran, is "strategically located
in the heart of the capital's think-tank quarter," admires the
American Enterprise Institute, is partners with the Hudson
Institute, and enjoys support from the Swift Boat Veterans for
Truth's Jerome Corsi. (In the New Yorker, Seymour Hersh writes that
it's possible U.S. belligerence might be "part of a propaganda
campaign aimed at pressuring Iran to give up its weapons planning.")
SOURCE: Financial Times, January 18, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3197
...
5. HEAPING PILES OF FOOD PR
http://prweek.com/news/news_story.cfm?ID=232438&site=3
"Last week's release of the much-anticipated new federal dietary
guidelines," developed with assistance from the Porter Novelli firm,
"is just the beginning of some major PR work from both the
government and the food industry," reports PR Week. McDonald's,
which is increasing its 2005 PR budget by 20 to 25 percent, will
promote the guidelines on its tray liners. McDonald's is continuing
its Go Active! campaign, with celebrity trainer Bob Greene; Dean
Ornish will promote a "balanced-lifestyle message" for the fast-food
giant. The Sugar Association is working with Marriner Marketing
Communications to downplay the new guidelines' recommendation to
limit added sugars, and with Qorvis Communications to challenge ads
for Splenda that say the sweetener is "made from sugar."
SOURCE: PR Week (reg. req'd.), January 17, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3192
6. GREENER ON THE OTHER SIDE
http://www.knoxstudio.com/shns/story.cfm?pk=GREENVSGREEN-01-17-05&cat=AN
Project Evergreen, a "trade association formed by pesticide makers,
applicators, garden centers and mower manufacturers," will launch a
"national public-relations campaign this spring touting the health
and lifestyle benefits of thick, green lawns." The campaign is
partly in response to pesticide restrictions passed by 70 cities and
one province in Canada. One Project Evergreen ad reads, "Legislation
and regulations have been throwing the green industry some rough
punches. ... We're about to start fighting back." The president of
Responsible Industry for a Sound Environment, a pesticide-industry
lobbying group, said, "Local communities generally do not have the
expertise on issues about pesticides to make responsible decisions."
The environmental group Beyond Pesticides plans a counter-campaign.
SOURCE: Scripps Howard News Service, January 17, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3191
...
---------------------------------------------------------------------
sponsored by the nonprofit Center for Media and Democracy
http://www.prwatch.org
---------------------------------------------------------------------
The Weekly Spin features selected news summaries with links to
further information about media, political spin and propaganda.
It is emailed free each Wednesday to subscribers.
SHARE US WITH A FRIEND (OR FIFTY FRIENDS)
Who do you know who might want to receive Spin of the Week?
Help us grow our subscriber list! Just forward this message to
people you know, encouraging them to sign up at this link:
http://www.prwatch.org/cmd/subscribe_sotd.html
---------------------------------------------------------------------
THIS WEEK'S NEWS
== SPIN OF THE DAY ==
1. Perception Is King
2. More Regime Change?
3. An Insurgency by Any Other Name
4. Inaugural Product Placement
5. Heaping Piles of Food PR
6. Greener on the Other Side
7. Too Much (or Not Enough?) Money Behind the News
8. Beans Means Cash
9. Never Mind the Social Security Numbers
10. Extreme UN Makeover
11. International Image Assistance
12. Feeding Social Insecurities
13. Some of the Facts About Wal-Mart
14. Pennies for Lay's Thoughts
----------------------------------------------------------------------
1. PERCEPTION IS KING
http://news.independent.co.uk/uk/environment/story.jsp?story=601497
Sir David King, the British government's chief scientific adviser,
has been "aggressively targeted by American lobbyists trying to
discredit his view that man-made pollution is behind global
warming." King said, "You have a group of lobbyists, some of whom
are chasing me around the planet. ... And these lobbyists stand up
after I've given an hour's talk and say, 'There are scientists who
disagree with you.' I always say, 'Which bit of science that I've
just presented to you are you challenging?' I don't get an answer."
Myron Ebell, of the Competitive Enterprise Institute and Cooler
Heads Coalition, called King an "alarmist with ridiculous views who
knows nothing about climate change."
SOURCE: The Independent, January 17, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3198
2. MORE REGIME CHANGE?
http://news.ft.com/cms/s/90ab5f5a-68e4-11d9-9183-00000e2511c8.html
With "regime change" in Iran receiving renewed attention in
Congress, "new exiled Iranian opposition groups backed by some of
Washington's neoconservatives are springing up in the hope of seeing
large doses of U.S. funding," reports the Financial Times. One such
group, the Alliance for Democracy in Iran, is "strategically located
in the heart of the capital's think-tank quarter," admires the
American Enterprise Institute, is partners with the Hudson
Institute, and enjoys support from the Swift Boat Veterans for
Truth's Jerome Corsi. (In the New Yorker, Seymour Hersh writes that
it's possible U.S. belligerence might be "part of a propaganda
campaign aimed at pressuring Iran to give up its weapons planning.")
SOURCE: Financial Times, January 18, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3197
...
5. HEAPING PILES OF FOOD PR
http://prweek.com/news/news_story.cfm?ID=232438&site=3
"Last week's release of the much-anticipated new federal dietary
guidelines," developed with assistance from the Porter Novelli firm,
"is just the beginning of some major PR work from both the
government and the food industry," reports PR Week. McDonald's,
which is increasing its 2005 PR budget by 20 to 25 percent, will
promote the guidelines on its tray liners. McDonald's is continuing
its Go Active! campaign, with celebrity trainer Bob Greene; Dean
Ornish will promote a "balanced-lifestyle message" for the fast-food
giant. The Sugar Association is working with Marriner Marketing
Communications to downplay the new guidelines' recommendation to
limit added sugars, and with Qorvis Communications to challenge ads
for Splenda that say the sweetener is "made from sugar."
SOURCE: PR Week (reg. req'd.), January 17, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3192
6. GREENER ON THE OTHER SIDE
http://www.knoxstudio.com/shns/story.cfm?pk=GREENVSGREEN-01-17-05&cat=AN
Project Evergreen, a "trade association formed by pesticide makers,
applicators, garden centers and mower manufacturers," will launch a
"national public-relations campaign this spring touting the health
and lifestyle benefits of thick, green lawns." The campaign is
partly in response to pesticide restrictions passed by 70 cities and
one province in Canada. One Project Evergreen ad reads, "Legislation
and regulations have been throwing the green industry some rough
punches. ... We're about to start fighting back." The president of
Responsible Industry for a Sound Environment, a pesticide-industry
lobbying group, said, "Local communities generally do not have the
expertise on issues about pesticides to make responsible decisions."
The environmental group Beyond Pesticides plans a counter-campaign.
SOURCE: Scripps Howard News Service, January 17, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/3191
...