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View Full Version : Branding Global Warming


yeahwho
05-04-2005, 10:33 PM
Interesting read from Business Guru and innovator, Tom Peters. What many have asked, Why is an issue as important as Global Warming marketed so poorly?

As I was going back and forth with Qdrop on another post the whole time I kept wondering, why is it something so big, so important is so minimalized so easily. I think Tom Peters is on to the something here. It's a Branding (http://www.tompeters.com/entries.php?note=007710.php) issue.

Click on comments for a semi-interesting exchange of ideas about Global Warming and it's diminished importance on our lives.

D_Raay
05-05-2005, 01:32 AM
That's because it's much more interesting to follow stories about cold-feet wives to be and Michael Jackson than real issues... Smoke and mirrors...

Qdrop
05-05-2005, 06:50 AM
That's because it's much more interesting to follow stories about cold-feet wives to be and Michael Jackson than real issues... Smoke and mirrors...

well, i can't argue with THAT sentiment.
very true.