adidas brand identity

[zorra_chiflada]

i need your help, kinda.
i'm doing an essay on the brand identity of adidas
i'm looking for your opinion on adidas, and their brand identity.
do you wear adidas? why? what do you associate with adidas? that kind of thing.
thanks.

[TurdBerglar]

hoodies shoes and warm up suits

[jabumbo]

the shoes i want to get are adidas, but ive never had them before


i think of soccer

[Extra Cheese]

do you wear adidas?
why?
what do you associate with adidas?

clothes not adidas shoes

I dont know

RUN-DMC, 3 stripes, old school feeling,

[Kid Presentable]

Hip-hop.

[pshabi]

Hip-hop.
me2

[zorra_chiflada]

Hip-hop.

yeah, i'm trying to write a good argument that talks about hip hop branding and stuff like that.

an interesting thing about adidas is that it has two distinct identities - adidas originals and adidas performance (they even have different logos) one is focused on sports gear and the other is retro culture like. interesting stuff

[jabumbo]

if i were your teacher zorra, i would be stoked to see you turn in a paper talking about hip hop culture

[zorra_chiflada]

if i were your teacher zorra, i would be stoked to see you turn in a paper talking about hip hop culture

oh, i'm flattered. i think.

[jabumbo]

oh, i'm flattered. i think.


stoked = (y)

[Kid Presentable]

yeah, i'm trying to write a good argument that talks about hip hop branding and stuff like that.

an interesting thing about adidas is that it has two distinct identities - adidas originals and adidas performance (they even have different logos) one is focused on sports gear and the other is retro culture like. interesting stuff

Then you have to touch on why the 'culture' branch is so important, especially to an athletics multinational like Adidas. Didn't Nike eventually jump on the retro bandwagon?

It would be fair to say that more of us are interested in Adidas for it's ties to hip-hop culture, rather than their insole technology and cross trainers, is it not?

[zorra_chiflada]

Then you have to touch on why the 'culture' branch is so important, especially to am athletics multinational like Adidas. Didn't Nike eventually jump on the retro bandwagon?

It would be fair to say that more of us are interested in Adidas for it's ties to hip-hop culture, rather than their insole technology and cross trainers, is it not?

mmm. good points.
it also has an advantage over nike because of it's "two headed monster" approach - it can target two very large demographics simultaneously, and has sponsorship deals with sports stars AND rap artists.

[custom51]

breakdancing

[CrankItUp!]

I still have THE SAME Adidas that I wore during college and to the last Beastie Boys show here in '92 during the Check YouR Head era - so you can include durability in your essay. I love VANS and Converse too - but they aren't as comfortable and don't last long enough like Adidas. (y)

[Kid Presentable]

mmm. good points.
it also has an advantage over nike because of it's "two headed monster" approach - it can target two very large demographics simultaneously, and has sponsorship deals with sports stars AND rap artists.

Exactly. And hip-hop is the ultimate 'word of mouth'.

'Rock my Adidas, never rock the Fila.'

'We make a mean team, my Adidas and me.'

I've got some brown suede shell-toes now. A step to the left of the white and blues.

But I suppose the hip-hop thing is like a visual association, too. Like not only rap star portraits, but with kids at hip-hop shows and shit.

And missus wears shell-toes, and I'm so stoked to be with a fine lady rockin her adidas.

[zorra_chiflada]

how do the logos look like?

check out the website (http://www.adidas.com/au/shared/brandselector.asp)

one's got the three stripes, and the other has the flower

[hitmonlee]

i need your help, kinda.
i'm doing an essay on the brand identity of adidas
i'm looking for your opinion on adidas, and their brand identity.
do you wear adidas? why? what do you associate with adidas? that kind of thing.
thanks.

ha, have a flick through this thread on this other board, some of its a little racist though.

http://www.teknoscape.com.au/forums/showthread.php?t=20908

personally i love adidas. despite the fact that a lot of lowerclass wear the three stripe pants, i still love it.

i own a few pairs of superstars

i have a couple of adidas tops

i like the oldschool stuff, unusual colours, not the real sporty stuff.

[CrankItUp!]

I wonder what the trademark and origin year of Adidas footwear was ?

[zorra_chiflada]

I wonder what the trademark and origin year of Adidas footwear was ?
the brand itself was founded in 1949.

[hitmonlee]

I've got some brown suede shell-toes now. A step to the left of the white and blues.

i have some that are like, almost suede. do yours look anything like this or are they much, much cooler?

http://img.photobucket.com/albums/v31/hitmonlee/ultrastar.jpg

they look much cooler in person
i wanna get some camo laces for them

i am dying for a pair of these

http://i15.ebayimg.com/03/i/04/e5/72/98_1_b.JPG

[Kid Presentable]

personally i love adidas. despite the fact that a lot of lowerclass wear the three stripe pants, i still love it.



You for real?

edit in this: Yeah, those are the 'toes I got.

[hitmonlee]

You for real?

edit in this: Yeah, those are the 'toes I got.

rofl kid i can't believe we got the same shoes (y)

yeah i'm forreal
in the city all the drug addicts wear trackies. usually adidas or nike. the not so druggie wiggas rock the eminem/dada tracksuits.

(except they just wear any old adidas. they don't search out the cool stuff)

[Kid Presentable]

rofl kid i can't believe we got the same shoes (y)

yeah i'm forreal
in the city all the drug addicts wear trackies. usually adidas or nike. the not so druggie wiggas rock the eminem/dada tracksuits.

(except they just wear any old adidas. they don't search out the cool stuff)

O.k.

Lowerclass reads pretty funny to me; a connotation of superiority. I'm probably misunderstanding your meaning.

We're all one tragedy away from a drug addiction aren't we?

[Documad]

This is the history according to my messed up recollection, growing up in the midwestern USA.

When I was little, there was no real product identity for what we called "tennis shoes". Tennis shoes were white canvas shoes with flat soles and we wore them for everything even though we didn't play tennis. They cost about $5 at Target or Kmart.

In about 1974, we became aware of brand names. We got the first designer jeans as well as the first designer tennis shoes. Suddenly, you saw Adidas at the store. You couldn't go to school unless you had Adidas. They were mostly white leather with the three colored stripes (red stripes being most common by far). They had suede ones in funny colors too--those were better than no Adidas, but you really wanted the white leather ones with red stripes. That same year, we got Pumas too, but Adidas were the shit. Adidas were the only consumer good that I successfully pressured my mom to get me. Mom was really hard nosed about wasting money, but eventually with my dad's help, I got her to understand that my status depended entirely upon the three stripes.

Adidas kind of fell out of favor here. You didn't see them any more in the early 80s. People bought Reeboks and Nikes and other shoes, but no one would wear the basic white leather Adidas with three stripes. I think it was partly the backlash of realizing how silly it had been to adore them in the first place. In high school and college, I would never have worn Adidas.

When I first saw Run DMC, I thought it was really quaint that they were rocking the old school Adidas and making them cool again. That was part of Run DMC's attraction to me--that they were making something cool that was completely uncool.

Adidas aren't good for my feet. My feet like New Balance. But I still buy Adidas sometimes -- only white leather with three colored stripes (my current stripes are black). I do it totally for fashion, and I do it for 5th grade Documad. And seriously, about half the time when I put them on, I think "ha ha mom, I can buy something completely unnecessary with my OWN money now." For most people, Adidas probably say something about hip hop. For me and my old friends, it's pre hip hop. But I'm not wearing Calvin or Vanderbilt jeans of my youth, so the hip hop link clearly had an influence.

When I wear my Adidas, I often get old people commenting on them, but in a childhood nostalgia way--the same way people did five years ago when I was wearing the old school Dr. Scholls (imported from Europe) when they weren't available here.

I think the 35th anniversary press has been smart--getting celebrity styles and ones for big cities, etc. It's sort of cheesy, but fun too. It's recognizing that people have a strong emotional connection to certain old brands.

[HEIRESS]

Ive had this shirt since 1999 (http://img.photobucket.com/albums/v88/HEIRESS/shat/Picture164.jpg)

[hitmonlee]

O.k.

Lowerclass reads pretty funny to me; a connotation of superiority. I'm probably misunderstanding your meaning.

We're all one tragedy away from a drug addiction aren't we?

oh i say lowerclass a lot, i'm sort of a faux-snob. like i pretend to be snobby but its all tongue in cheek really.

and a lot of those people used to be my friends. i'm allowed to judge them :p

[Kid Presentable]

oh i say lowerclass a lot, i'm sort of a faux-snob. like i pretend to be snobby but its all tongue in cheek really.

and a lot of those people used to be my friends. i'm allowed to judge them :p

I have no sense of humour.

Buttock and some sneaks. (http://i20.photobucket.com/albums/b211/24days/PA040001.jpg)


And way to sneak your tits into a thread, Heiress.

[CrankItUp!]

Documad - that was a very interesting post and I liked reading it. (y)

[Kid Presentable]

Documad - that was a very interesting post and I liked reading it. (y)

truth.

What do you think about Adidas, and it's identity, Zorra?

[Rancid_Beasties]

Yeah I have superstar 35th aniversary # 29. They give you two pairs of laces, the first pair is the plain white ones, the second pair are white with little pictures of superstars on it. The second laces look cool, but when you put them on the shoes they become totally shit. So yeah, i rock the adidas superstars but i dont think i have any other adidas clothing other than a hat.

[Documad]

Yeah I have superstar 35th aniversary # 29. They give you two pairs of laces, the first pair is the plain white ones, the second pair are white with little pictures of superstars on it. The second laces look cool, but when you put them on the shoes they become totally shit. So yeah, i rock the adidas superstars but i dont think i have any other adidas clothing other than a hat.
Why did you buy them? That's what Zorra needs to know. :)

[zorra_chiflada]

Yeah I have superstar 35th aniversary # 29. They give you two pairs of laces, the first pair is the plain white ones, the second pair are white with little pictures of superstars on it. The second laces look cool, but when you put them on the shoes they become totally shit. So yeah, i rock the adidas superstars but i dont think i have any other adidas clothing other than a hat.


i had a friend who bought the missy elliot limited edition sneakers. she gave me one of the pairs of shoelaces.

[zorra_chiflada]

truth.

What do you think about Adidas, and it's identity, Zorra?

well, i honestly chose to write about this brand because it just seems to be the most sucessful at marketing the image of cool, particularly with the perpetually fashionable old school hip hop image. i personally don't own any adidas clothing, but i would consider buying sneakers.

i don't want to talk about the negative side (sweatshop production, etc) because all major brands are guilty of that.

[DandyFop]

I truly and honestly freaked out when I found a pair of cheap shell-toes. I had never had a pair before, and the one reason I wanted them was the fact that the Beastie Boys wore/sang about Adidas. They are also the reason I bought an adidas tracksuit, I wanted one like in Netty's Girl but didn't get anywhere close. So yeah, that's why I bought them cause i'm a big fucking nerd and at one point I had a delusion of having them sign them but I don't care about that any more. I did write "beastie boys" on one...this was like 6 years ago probably. Pretty damn uncomfortable, so I never wear them anymore and they make my feet stink like hell.

[Kid Presentable]

I truly and honestly freaked out when I found a pair of cheap shell-toes. I had never had a pair before, and the one reason I wanted them was the fact that the Beastie Boys wore/sang about Adidas. They are also the reason I bought an adidas tracksuit, I wanted one like in Netty's Girl but didn't get anywhere close. So yeah, that's why I bought them cause i'm a big fucking nerd and at one point I had a delusion of having them sign them but I don't care about that any more. I did write "beastie boys" on one...this was like 6 years ago probably. Pretty damn uncomfortable, so I never wear them anymore and they make my feet stink like hell.

That's a cool story. (y)

[Rancid_Beasties]

Why did you buy them? That's what Zorra needs to know. :)
Ohh right...well I bought them because I couldnt find the Run DMC superstars. I wanted to buy them so I would be like the cool kids ;)

[Documad]

I wanted to buy them so I would be like the cool kids ;)
Why didn't you just buy a pink shirt? :p

[zorra_chiflada]

hey rancid, we've started daylight savings already down here so now i'm an hour ahead of you. :cool:

[hitmonlee]

Yeah I have superstar 35th aniversary # 29. They give you two pairs of laces, the first pair is the plain white ones, the second pair are white with little pictures of superstars on it. The second laces look cool, but when you put them on the shoes they become totally shit. So yeah, i rock the adidas superstars but i dont think i have any other adidas clothing other than a hat.

number 29 (checks picture) not bad :)

i loved 13, 14, 16, 17, 24 and 30
didn't see many around which was good cos i would have wasted a lot of money.

if you get a pink shirt please don't forget to pop the collar :p

[Loppfessor]

When it comes to sneakers about 90% of mine are Adidas. I've always liked nothing but Adidas shit as far back as I can remember. I can't really explain why though they just feel cooler somehow than other brands. Plus I like simple attire that doesn't have a lot of giant logos and such. Anyway this thread has inspired me to do some shopping....zappos here I come

[Rancid_Beasties]

Why didn't you just buy a pink shirt? :p
Because I wanna be like the cool kids, not the hypocrite bullies ;)

And I have polo shirts for work and stuff and I would never pop the collar on them, although i have been known to do it with normal collared shirts if I'm wearing flared jeans.

And 29 was the classiest in person out of all of them. The store had boston, new york (which I probably shoulda got :(), berlin, almost all the non music or city ones aswell (ie the ones with the etched stuff/graphiti).

[hitmonlee]

popping collars on polos is acceptable in summer to protect your neck
i think it looks cute, but yeah, got overdone by the pink polo crew :(
anyway
how's about that adidas?

[Rancid_Beasties]

popping collars on polos is acceptable in summer to protect your neck
i think it looks cute, but yeah, got overdone by the pink polo crew :(
anyway
how's about that adidas?
I can't say "never rock the fila" though, cos I used to have fila football boots :(

[hitmonlee]

I have no sense of humour.

Buttock and some sneaks. (http://i20.photobucket.com/albums/b211/24days/PA040001.jpg)


And way to sneak your tits into a thread, Heiress.

y0 check it with the camo laces (http://img.photobucket.com/albums/v31/hitmonlee/DSC00760.jpg)

[Tzar]

am i the only hip hop fan who wouldn't wear superstars?
i'd wear the ones that yauch wears in the Shake Your Rump video - wear the stripes are white, but that'd be it...

[Dr Deaf]

adidas was the first sports label to sponsor a professional athelete. i'd also like to take this opportunity, to mention that adi dassler's brother, started rival puma. the brothers had such a strong dislike for each other that they requested in their wills; that they be buried at opposite ends of the cemetary.

i've rocked almost every variation of shell toe at some point. a couple pair of CAMPUS, stan smith's and rod lavers. (the only adidas without the III stripes)

adidas has been able to maintain it's brand by never forgetting it's roots. in the early days it was an affordable all purpose sneaker embraced by inner city youths. today they maintain their presence in "urban culture" whilst also maintaining a progessive presence in the heavily saturated professional sports apparel market. adidas is in fact two brands in one.

currently, only my rod lavers are in service. the others are hanging from telephone wires back in canada. i'd def. like to secure a new pair of superstar, purely for trooping about.

viva adidas.

[zorra_chiflada]

adidas has been able to maintain it's brand by never forgetting it's roots. in the early days it was an affordable all purpose sneaker embraced by inner city youths. today they maintain their presence in "urban culture" whilst also maintaining a progessive presence in the heavily saturated professional sports apparel market. adidas is in fact two brands in one.



i just finished my essay. i talked about this ^ and how it has made them successful.

[Dr Deaf]

i just finished my essay. i talked about this ^ and how it has made them successful.

:cool:

...but did you know about the brother rivalry? i forget where i had heard it originally. a few years back i emailed adidas to see if they could offer some insight. sadly, they never replied.

[mickill]

A lot of interesting posts in this thread.

I think I got my first pair of Adidas sneakers when I was in the 3rd grade. I've had Campuses, Lavers, Shells, Comptowns and others, but the last pair I bought were probably my favorites. I got them last year for mad cheap, and I've probably only ever worn them twice because I'm weird about my footwear like that. They're a pair of Decade lows (http://img5.dena.ne.jp/ex52/cb/13/2063869/8/46949672_2.jpg). They look kinda tacky, but I like them. They're just a nice throwback for me. That's what I like about Adidas in general. I don't touch any of that Performance garbage, though, because most of it's just nasty looking. Yeah, hip hop, Run DMC, youth, nostalgia, classic style, hoops; you guys have touched on most of it.

[zorra_chiflada]

I got them last year for mad cheap, and I've probably only ever worn them twice because I'm weird about my footwear like that. They're a pair of Decade lows (http://img5.dena.ne.jp/ex52/cb/13/2063869/8/46949672_2.jpg). They look kinda tacky, but I like them. They're just a nice throwback for me. .

they're kinda cool. a bit american flag like, but still cool (y)

[mickill]

Those ones are laced kinda gay, but yeah. Half of my sneakers, whatever the brand, are some kind of flashy bright colorway like that. I don't know why. And then I usually just end up wearing the neutral ones the most...whites, browns, navy blue etc. Don't ask. People think I'm an idiot when they see all the barely worn shoes in my closet.

[mikizee]

everytime i see a jerk with a poloshirt with the collar up i want to punch them in the face. dont they realise how damn stupid they look? when my mates and i were drunk at a pub/club called the grand we started giving crap to all the wankers with their pink polo shirts with popped collars, and taking photos of them and stuff. pretty soon enough no one had their collar up. i thought that was my little gift to mankind. even every girl i know thinks it looks rediculous.
on the subject of adidas, i just bought 2 pairs of adidas beastie boys 35th anniversary superstars, they were meant to be in the collection but were dropped. ill post when i get them. they look way cool tho. dont know if im actually gunna wear them or just look at them.
otherwise, most of my shoes are rivers. not that that's particularly relevant considering its an adidas thread.
also, just to name drop, my family were good friends with rod laver's family. not that ive met him or anyone that has to do with him. hmmm. i think i might have a beer.

[Paul Decktition]

Adidas reminds me of - Retro red and white track suits, shell toes, HipHop, Run DMC and my teenage years!

[mp-seventythree]

They have an interesting collaberation with Yohji Yamamoto called Y3. My friend owns a sports shop, and he had to have several meetings with adidas before they would allow him to be a Y3 stockist (possibly because the majority of his stock is Nike and Hurley - he has a major affiliation with them).

Personally I like the Adidas LA trainer, it's the most comfortable shoe I've ever worn.

[Rancid_Beasties]

everytime i see a jerk with a poloshirt with the collar up i want to punch them in the face. dont they realise how damn stupid they look? when my mates and i were drunk at a pub/club called the grand we started giving crap to all the wankers with their pink polo shirts with popped collars, and taking photos of them and stuff. pretty soon enough no one had their collar up. i thought that was my little gift to mankind. even every girl i know thinks it looks rediculous.
on the subject of adidas, i just bought 2 pairs of adidas beastie boys 35th anniversary superstars, they were meant to be in the collection but were dropped. ill post when i get them. they look way cool tho. dont know if im actually gunna wear them or just look at them.
otherwise, most of my shoes are rivers. not that that's particularly relevant considering its an adidas thread.
also, just to name drop, my family were good friends with rod laver's family. not that ive met him or anyone that has to do with him. hmmm. i think i might have a beer.
Haha we would get along well (y)

[Lilb]

I loved Adidas but I have not bought a pair since I found out
THEY KILL KANGAROOS.

:(

http://www.savethekangaroo.com/adidas/index.shtml

[Rancid_Beasties]

Whats so bad about killing kangaroos as compared to cows? I mean there are fuckloads of kangaroos here.

[Kid Presentable]

Whats so bad about killing kangaroos as compared to cows? I mean there are fuckloads of kangaroos here.

I'm killing six kangaroos now. Then I'm gonna milk my cow.

[Rancid_Beasties]

Don't get me wrong, I dont particularly like the thought of killing animals. But whats the difference between a pair of cow leather shoes and a pair of kangaroo leather shoes. Why is this girl pissed off at the specific fact that they use Kangaroo leather.

[Lilb]

Don't get me wrong, I dont particularly like the thought of killing animals. But whats the difference between a pair of cow leather shoes and a pair of kangaroo leather shoes. Why is this girl pissed off at the specific fact that they use Kangaroo leather.


do you eat kangaroo?

[mp-seventythree]

do you eat kangaroo?

If you could get it here, I would

[Kid Presentable]

If you could get it here, I would

I eat people, too.

Salty.

[Rancid_Beasties]

do you eat kangaroo?
I have a few times. It just doesnt taste that good. What does that have to do with anything? You can get kangaroo meat at quite a few butchers here. Its just that they are hard to domesticate. Its not like they're endangered.

[fucktopgirl]

so kangourou taste good!

i taste horse when i was young,,but i will never eat them again"i like them to much as a pet ! ;)

i eat wild meat,,deer...and it was pretty wild taste, :rolleyes:,but good,organic

you know why the meat at the grocery store is so red??

because they injected red dye!!! :) :eek:

[mikizee]

mmmmm kangaroo..... kangaroo steaks are delicious, and kangaroo tail cutlets. mmmmmmmmmm........

[zorra_chiflada]

yeah, i've read about adidas boycotts because they use kangaroo skin (which they have done for decades)
i don't see why people take so much issue about kangaroo skin and not cow skin. do they think that one has more right to life than the other? the kangaroo is not endangered.
sometimes people need to think about why they're boycotting something.

[mikizee]

yeah, i've read about adidas boycotts because they use kangaroo skin (which they have done for decades)
i don't see why people take so much issue about kangaroo skin and not cow skin. do they think that one has more right to life than the other? the kangaroo is not endangered.
sometimes people need to think about why they're boycotting something.

word.