need info on past beastie boys promo re: Ch-Check It Out

[rokle]

I think I've got the track right ... there was a campaign that the boys did where they set up a bunch of phone numbers and bought billboard space and the only thing on the billboard was a phone number and Ch-Check It Out (i'm pretty sure) and when you called the number you found out it was for the beastie boys new song / album and you could hear sample tracks etc.

anyone remember that? i need to find some info on it asap.

i'm usually good at finding stuff on the intarweb but this one eludes me ... perhaps I have some details wrong or it's just tough to search it out.

any help would be mucho appreciated.

thanks!!