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Wolf T-shirt sales skyrocket after man says it 'attracts women'

By DAVID TIRRELL-WYSOCKI Associated Press Writer
CONCORD, N.H. (AP) - Until recently, it was just a T-shirt with a colorful design of three wolves howling at the moon.

Now, it's a viral sensation with its own Facebook page, videos and an exploding following that has swamped a tiny New Hampshire company. All because a customer posted a tongue-in-cheek comment on Amazon.com saying the "Three Wolf Moon" helped make him a babe magnet.

While images of the shirt and comments about its powers sweep the Internet, employees at The Mountain in Keene are caught up in a storm, and working overtime to make the best of it.

"We're laughing a lot more than we used to," owner Michael Krinsky said Thursday.

The T-shirt, designed by Florida artist Antonia Neshev, has taken over the production line in the basement of a 200-year-old mill building, though it took a while for the rumbling to reach The Mountain.

Rutgers University law student Brian Govern posted his comment last fall, saying, among other things: "Fits my girthy frame, has wolves on it, attracts women."

Thousands responded to his comment, adding to th shirt's alleged powers.

"We didn't pick up on it," Krinsky said. "We didn't know anything was happening, and all of a sudden we were told, 'Hey, come on. This shirt is selling like crazy. Then we were told it was the No. 1 apparel item on Amazon, and then we realized what was going on and it kept on going from there."