http://www.rollingstone.com/music/ne...wsuit-20131123
Ok, now I know specifically what you all are talking about.
"In the lyrics of the Beastie Boys’ song entitled Girls, girls are limited (at best) to household chores, and are presented as useful only to the extent they fulfill the wishes of the male subjects," the suit says. "GoldieBlox created its parody video with specific goals to make fun of the Beastie Boys song, and to further the company's goal to break down gender stereotypes and to encourage young girls to engage in activities that challenge their intellect, particularly in the fields of science, technology, engineering and math. The GoldieBlox Girls Parody Video has gone viral on the Internet and has been recognized by the press and the public as a parody and criticism of the original song."
Pretty darned sleazy of goldieblox. Profiteering (or at least attempted profiteering) while conveniently draping yourself in a noble cause is a neat trick. I found the ad slightly amusing initially but now I don't.