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Old 07-24-2019, 01:48 PM
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Default Adidas Americana Beastie Boys sneakers

Saw this in Brooklyn vegan about the beasties new sneakers


Horovitz says the Adidas partnership felt right because they’ve actually been wearing them for decades. “Like, I love Coca-Cola, because it’s delicious,” says Horowitz. “And if it was just about McDonald’s fries, I’d be on board, because I use those products. Same with Adidas. I’ve used their Campus and shell toes, and Stan Smiths, and Rod Lavers . . . a lot of their products!”

When it came to designing their own pair, the two decided on vegan canvas in an off-white, accented with a light gray cotton jersey liner and matching three stripes. The Check Your Head-era, Eric Haze-designed Beastie Boys logo is stamped on the tongue and inside. “We just started talking with a couple of their design guys about different ideas for what we could do to the sneaker, and Mike and I were talking about the stripes, and what if they were cut out and you could see through the shoe,” says Horovitz. “Then we thought it’d be cool if it was like a sweatshirt on the inside, like a sweatshirt for your feet, and you could see the inside from the outside. That’s our twist.”

Oh, and don’t forget about the gum soles. “We’re suckers for the gum soles,” says Diamond.



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